UPDATE: The work is by W+K

More impressive work from Nike – I wonder who does their design work, is it a big company like Saatchi based in Beijing, or elsewhere?

Strong typography and impressive visuals. A limited colour palette adds to the appeal here.

It does beg the question – is this a good indicator of Chinese design in China? Yes and no, it is distinctly Chinese in its use of typography, but American in all other aspects. And until I know the designer(s) then its harder to tell!

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